Monday, February 18, 2008

American Idol On iTunes!



I've never seen any content get all three banner spaces on the homepage of the iTunes Store. I think they figured out that selling performances on the American Idol website was a good idea but could be better facilitated through iTunes. Between this new revenue stream (plus increased exposure) and the heightened level of talent this is going to be a FANTASTIC season!

American Idol continues to enhance the immediacy factor with a new deal with iTunes to sell audio tracks from contestant performances for 99 cents the day after they're aired, starting with tomorrow's inaugural semifinals. Not only that, starting March 12 (the finals), you can get videos of the performances for $1.99. You can also preorder performances from your favorite contestants and they'll be automatically delivered the day after the show.

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